Recommended renewal: 3 years.
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Strategic Planning and Analysis for Marketing
396 Students
Successful marketing starts with a clear strategy backed by reliable data and informed decision-making. This Strategic Planning and Analysis for Marketing course introduces the essential concepts of strategic planning, market analysis, customer insights, and competitive evaluation, helping learners make smarter marketing decisions in today’s Canadian business environment. Whether you’re an aspiring marketer, business owner, entrepreneur, marketing coordinator, or experienced professional …
Successful marketing starts with a clear strategy backed by reliable data and informed decision-making. This Strategic Planning and Analysis for Marketing course introduces the essential concepts of strategic planning, market analysis, customer insights, and competitive evaluation, helping learners make smarter marketing decisions in today’s Canadian business environment.
Whether you’re an aspiring marketer, business owner, entrepreneur, marketing coordinator, or experienced professional looking to strengthen your strategic thinking, this course explores strategic planning, market segmentation, customer analysis, competitor research, and internal and external business analysis. These skills are valuable across Canada’s retail, technology, finance, healthcare, manufacturing, hospitality, nonprofit, and public sectors.
Study online at your own pace and fit learning around your schedule. Earn a recognised certificate upon completion and develop the strategic marketing knowledge needed to support business growth and long-term success.
Please note: This Strategic Planning and Analysis for Marketing Course only gives you the theoretical knowledge that you need to excel in this field. This Course doesn’t entitle you to practise as a professional in this specific field.
- Extra Included :
- Free Accredited Certificate Included
- Instant e-certificate and hard copy dispatch by next working day
- Fully online, interactive course with audio voiceover
- Self-paced learning and laptop, tablet, smartphone-friendly
- 24/7 Learning Assistance
- Discounts on bulk purchases
Last audited and updated on: 15th April 2026
Sneak Peek
Core Learning Outcomes
- Gain an understanding of strategic marketing planning
- Understand internal, external, customer, and competitor analysis
- Learn how to develop effective marketing strategies
- Develop skills in market segmentation, targeting, and positioning
- Build knowledge of strategic decision-making and market evaluation
- Recognise the importance of data-driven marketing planning
Who Should Take This Course
This course is ideal for:
- Marketing assistants and coordinators
- Business owners and entrepreneurs
- Sales and business development professionals
- Marketing students
- Brand and communications professionals
- Anyone interested in strategic marketing
Why Take This Course
- Build marketing knowledge valued across Canadian industries
- Learn strategic planning techniques that support business growth
- Flexible online learning that fits around work and personal commitments
- Beginner-friendly course with structured marketing concepts
- Supports career progression in marketing and business strategy
- Earn a recognised certificate to strengthen your marketing credentials
Job Opportunities & Salary (CAD)
- Marketing Coordinator – CAD $52,000 – $72,000
- Marketing Specialist – CAD $60,000 – $85,000
- Brand Coordinator – CAD $55,000 – $78,000
- Market Research Analyst – CAD $62,000 – $90,000
- Digital Marketing Specialist – CAD $58,000 – $88,000
- Marketing Manager – CAD $85,000 – $125,000
Entry Requirements
- No formal qualifications required
- Suitable for beginners and marketing professionals
- Basic English reading and communication skills
- Basic computer literacy
- Access to a device with an internet connection
- Interest in marketing and business strategy
Accreditation
All of our courses, including this Strategic Planning and Analysis for Marketing Course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
CPD Accredited
All of our courses are accredited by the CPD Quality Standards as conforming to universally accepted Continuing Professional Development (CPD) guidelines.
QLS Endorsed
The Quality Licence Scheme (QLS) is a trusted endorsement framework that certifies high-quality, non-regulated training programmes across various sectors.
Association of Healthcare Trainers
The Association of Healthcare Trainers (AoHT) promotes high-quality healthcare training, supporting providers to deliver relevant, industry-aligned education and improve professional standards.
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost CA$9.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
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Course Curriculum
Begin by exploring the fundamentals of strategic planning and its role in achieving business objectives. You’ll learn how long-term planning helps organisations respond to changing market conditions and create sustainable growth.
A successful strategy starts with a structured planning process. This module explains how to establish goals, define priorities, allocate resources, and create practical action plans that align with organisational objectives.
Marketing strategies should support overall business success. Discover how strategic planning guides marketing decisions, campaign development, resource allocation, and long-term brand growth within Canada’s competitive marketplace.
Making informed marketing decisions requires careful analysis. Learn how to evaluate business performance, identify market opportunities, assess challenges, and use strategic frameworks to support planning.
Understanding an organisation’s strengths and capabilities is essential before entering the market. Explore methods for evaluating internal resources, operations, brand position, and organisational performance.
Businesses operate within constantly changing environments. This module examines economic, technological, social, legal, and competitive factors that influence marketing strategies across Canadian industries.
Every customer group has different needs and expectations. Learn how to segment markets, identify target audiences, and position products or services to create stronger customer connections.
Successful marketing begins with understanding customers. Explore techniques for analysing customer behaviour, purchasing decisions, preferences, and evolving market trends to improve marketing effectiveness.
Complete the course by learning how to evaluate competitors, identify competitive advantages, monitor market activity, and use competitive insights to support strategic marketing decisions and business growth.
FAQ
Yes. The course is designed for beginners as well as business owners, marketing professionals, and anyone interested in developing strategic marketing skills.
Yes. The course focuses on strategic marketing principles that can be applied across Canadian businesses, including retail, technology, finance, manufacturing, healthcare, and professional services.
You’ll learn strategic planning, marketing analysis, internal and external analysis, market segmentation, customer analysis, competitor analysis, and strategic decision-making.
The course is suitable for marketing coordinators, entrepreneurs, business owners, sales professionals, marketing students, and anyone responsible for developing marketing strategies.
Yes. The curriculum helps learners understand how to analyse markets, evaluate competitors, develop strategic plans, and make informed marketing decisions.
Yes. Upon successful completion, you’ll receive a recognised certificate demonstrating your knowledge of strategic planning and marketing analysis.
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4.8 Average - 137 Reviews
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Original price was: $125.$20Current price is: $20. ex VAT
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Take All course
for $99-
01 Year of full Course access -
Intermediate
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Endorsed Certificate of Compleiton
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2 hours, 49 minutes of total Unit + Quiz duration -
10 CPD Points
