Digital Marketing Diploma

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★ ★ ★ ★ ★

4.7

(40 Reviews)

users 494 Students

The Digital Marketing Diploma Course is a comprehensive training programme designed to help learners master modern online marketing strategies used by successful businesses in Canada and around the world. Digital marketing focuses on promoting products and services through digital channels such as search engines, websites, email, and social media platforms. This Digital Marketing Diploma in Canada provides a structured learning …

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Curriculum

This Digital Marketing Diploma in Canada provides a structured learning path that covers everything from branding and audience targeting to SEO, content creation, advertising, analytics, and social media marketing. You will learn how real businesses attract customers, generate leads, and grow revenue using proven digital strategies.

Whether you are a student, career changer, international learner, or new immigrant looking to enter the Canadian job market, this Digital Marketing Diploma online offers practical, job-ready skills. With CPD accreditation, tutor support, interactive modules, lifetime access, and an instant free CPD certificate, it is designed to meet industry standards and support your career growth.

Please note: This Digital Marketing Diploma) Course only gives you the theoretical knowledge that you need to excel in this field. This Course doesn’t entitle you to practise as a professional in this specific field.

Extra Included :
Free Accredited Certificate Included
Instant e-certificate and hard copy dispatch by next working day
Fully online, interactive course with audio voiceover
Self-paced learning and laptop, tablet, smartphone-friendly
24/7 Learning Assistance
Discounts on bulk purchases

Last audited and updated on: 15th April 2026

Sneak Peek

Core Learning Outcomes

Understand digital marketing fundamentals.
Define target audiences effectively.
Build strong brand identities.
Apply SEO and content strategies.
Manage social media campaigns.
Analyse marketing performance data.

Who Should Take This Course

This course is ideal for:

Why Take This Course

Learn in-demand marketing skills.
Build job-ready digital expertise.
Improve employability in Canada.
Master multiple marketing platforms.
Gain a CPD-accredited certificate.
Study online at your own pace.

Job Opportunities & Salary (CAD)

Digital Marketing Assistant – CAD $45,000–$60,000 annually.
SEO Specialist – CAD $50,000–$75,000 annually.
Social Media Manager – CAD $55,000–$85,000 annually.
Content Marketing Specialist – CAD $50,000–$80,000 annually.
PPC / Google Ads Specialist – CAD $55,000–$90,000 annually.
Digital Marketing Manager – CAD $70,000–$110,000+ annually.

Entry Requirements

Accreditation

All of our courses, including this Digital Marketing Diploma, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

CPD Accredited

All of our courses are accredited by the CPD Quality Standards as conforming to universally accepted Continuing Professional Development (CPD) guidelines.

QLS Endorsed

The Quality Licence Scheme (QLS) is a trusted endorsement framework that certifies high-quality, non-regulated training programmes across various sectors.

Association of Healthcare Trainers

The Association of Healthcare Trainers (AoHT) promotes high-quality healthcare training, supporting providers to deliver relevant, industry-aligned education and improve professional standards.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost CA$9.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

↻

Recommended renewal: 3 years.
Our certifications have no expiry dates, but we recommend renewing them to stay up to date with industry best practices.

Course Curriculum

Module 01: Introduction

Learn the fundamentals of digital marketing and how online channels drive modern business growth. Understand key concepts and industry applications.

Module 02: Define Your Business & Target Audience

Discover how to identify your ideal customers and define business goals. Learn how targeting improves marketing success.

Module 03: Brand Identity

Understand how to build a strong brand identity. Learn how branding influences trust, recognition, and customer loyalty.

Module 04: Websites

Learn the importance of websites in digital marketing. Understand structure, user experience, and conversion optimisation.

Module 05: Email Marketing

Explore email marketing strategies for customer engagement. Learn how to build lists and create effective campaigns.

Module 06: Copywriting, Blogging & SEO

Learn how to write persuasive content and optimise it for search engines. Understand SEO fundamentals and blogging strategies.

Module 07: YouTube

Discover how YouTube marketing works. Learn content creation, optimisation, and audience growth strategies.

Module 08: Video Marketing

Understand the power of video in digital marketing. Learn how to create engaging video campaigns.

Module 09: Facebook Groups (Social Media Marketing)

Learn how Facebook Groups build communities and increase engagement. Understand group marketing strategies.

Module 10: Facebook Pages (Social Media Marketing)

Explore Facebook Pages for business branding and customer interaction. Learn content posting and engagement techniques.

Module 11: Facebook Ads (Social Media Marketing)

Learn how Facebook advertising works. Understand targeting, budgeting, and campaign optimisation.

Module 12: Facebook Retargeting (Social Media Marketing)

Discover how retargeting improves conversions. Learn how to reconnect with potential customers.

Module 13: Facebook For Local Business (Social Media Marketing)

Understand how local businesses use Facebook to attract nearby customers. Learn local marketing strategies.

Module 14: Google Adwords

Learn Google Ads fundamentals. Understand paid search campaigns and keyword targeting strategies.

Module 15: Twitter (Social Media Marketing)

Explore Twitter marketing strategies. Learn how to build engagement and brand awareness.

Module 16: Instagram (Social Media Marketing)

Understand Instagram marketing techniques. Learn how to grow followers and create visual content.

Module 17: Pinterest (Social Media Marketing)

Learn how Pinterest drives traffic and brand visibility. Understand visual marketing strategies.

Module 18: LinkedIn (Social Media Marketing)

Discover LinkedIn marketing for professionals and businesses. Learn B2B marketing strategies.

Module 19: Periscope (Social Media Marketing)

Understand live streaming concepts and audience engagement through real-time content.

Module 20: Social Media Live Streaming

Learn how live streaming boosts engagement and builds trust with audiences.

Module 21: Podcasting

Explore podcast marketing and content creation. Learn how audio content builds authority.

Module 22: Quora

Understand how Quora can be used for traffic generation and brand visibility through Q&A marketing.

Module 23: Google Analytics

Learn how to measure website performance. Understand traffic tracking and data analysis.

Module 24: Google Plus (Social Media Marketing)

Explore historical social media platforms and their influence on modern digital marketing strategies.

FAQ

What is digital marketing in Diploma?

It is a structured programme that teaches online marketing strategies, including SEO, social media, advertising, and analytics.

Which is the best digital marketing course in Canada?

The best course is one that offers practical skills, industry recognition, and CPD accreditation with flexible online learning.

Is digital marketing an IT job?

No, it is a marketing-focused field, although it uses digital tools and technology.

Is digital marketing a good career?

Yes, it is a fast-growing career with strong demand across Canada and globally.

Is digital marketing a full-time job?

Yes, it can be a full-time, part-time, freelance, or remote career depending on the role.

What jobs can I get with a diploma in digital marketing?

You can work as an SEO specialist, social media manager, content marketer, PPC analyst, or digital marketing assistant.

Excellent

 4.8/5

4.7 Average - 32 Reviews

★ Reviews

Great course! Clear modules on SEO, ads, and social media. Practical tips helped me launch campaigns fast and see real results.

Loved the structured lessons and real-world tools. From branding to analytics, everything felt easy to follow and very useful.

Module 01: Introduction
	Digital Marketing	FREE	00:02:00
	DMM Intro		00:02:00
	Digital Marketing Strategy in 10 Minutes		00:09:00
Module 02: Define Your Business & Target Audience
	Define your Purpose		00:04:00
	Case Studies		00:05:00
	Positioning Your Brand		00:04:00
	Case studies – Positioning		00:03:00
	Unique Selling Proposition		00:06:00
	Personality		00:02:00
	Case Study – Personality		00:07:00
	Find Your Audience		00:05:00
	Validate Your Business		00:09:00
Module 03: Brand Identity
	Intro Brand Identity		00:02:00
	Case Study – 3 Company Styles		00:05:00
	Free Branding Tools		00:08:00
	Learn Canva in 10 Minutes		00:11:00
	Learn Photoshop in 30 Minutes		00:26:00
Module 04: Websites
	Intro to Websites		00:04:00
	Choose a Domain Name		00:05:00
	Intro to WordPress Lessons		00:01:00
	Purchase Hosting and Install WordPress		00:06:00
	Navigating WordPress		00:06:00
	Install and Activate Themes		00:07:00
	Add a Static Home Page		00:04:00
	Edit a Page & Change the Site Title		00:17:00
	Add and Edit a Menu		00:06:00
	Publish Website		00:02:00
	Write a New Post & Organise Your Blog		00:09:00
	Blog Page Design – Excerpts vs Full Content		00:01:00
	YouTube Videos		00:04:00
	Customise the Sidebar		00:05:00
	Site icon		00:02:00
	Add Site Icon with a Plugin		00:02:00
	Make Your Website Responsive and Mobile Friendly		00:03:00
	Customize Footer Information		00:03:00
	Find, Install, and Activate Plugins		00:07:00
	Backing Up Your Website		00:05:00
	Securing Your Site from Attackers		00:05:00
	Make Your Site SEO Friendly		00:06:00
	Make Your Website Faster		00:05:00
	See your Google Analytics in WordPress		00:05:00
	Block Spam with Akismet		00:03:00
	Pretty Link Redirects & Link Shortener		00:03:00
	WordPress Commenting Systems & Plugins		00:05:00
	Secure Contact Forms in WordPress		00:07:00
	Free Email Marketing in WordPress		00:11:00
	Add Social Sharing Buttons		00:07:00
	What Pages Do You Need		00:09:00
	Design a Home Page that Works		00:09:00
	The Start Here and About Page		00:06:00
	The Resource Page		00:06:00
Module 05: Email Marketing
	Easy Email Marketing Funnel		00:07:00
	Email Marketing Tools		00:04:00
	Lead Magnets		00:07:00
	Where to put opt-in forms		00:06:00
	Segmenting and Tagging Your Subscribers		00:05:00
	Email Sequences		00:13:00
	Better Email Subject Lines		00:04:00
	Using Analytics to Improve Emails		00:07:00
	Case Study – 100 Subscribers in Less Then 1 Week		00:06:00
Module 06: Copywriting, Blogging & SEO
	Copywriting Basics		00:02:00
	A.I.D.A		00:06:00
	Case Study of a Sales Page		00:08:00
	10 Commandments of Copywriting		00:07:00
	Write Better Headlines		00:05:00
	Write Quality Articles		00:06:00
	Optimize Your Website SEO		00:05:00
Module 07: YouTube
	Intro to YouTube		00:07:00
	Case Study – YouTube Sales Funnel		00:05:00
	YouTube SEO – Watch Time vs. Views		00:04:00
	Keyword Research for YouTube Videos		00:06:00
	Start Your New Channel		00:03:00
	Channel Art and Icon		00:07:00
	Channel Description		00:03:00
	Customize Your Channel Design		00:04:00
	Add a Channel Trailer		00:02:00
	YouTube Channel Settings and Verification		00:07:00
	Upload Defaults, Featured Content, and Channel Branding		00:06:00
	Uploading Videos + Titles, Tages, Description		00:12:00
	Cards and End Screens		00:08:00
	Use YouTube Analytics to Grow Your Channel		00:06:00
	Quickly Respond to Fans with the Community Tab		00:02:00
	Live Streaming with YouTube Live		00:04:00
	Free Music on YouTube Live		00:02:00
	Create a YouTube Ad.		00:05:00
	Spy on Competition with Social Blade		00:04:00
Module 08: Video Marketing
	Intro to Video		00:03:00
	Video Equipment for Beginners		00:08:00
	Tools to Make Your Videos More Professional		00:04:00
	Structure a Video that Sells		00:04:00
	Intro to Video Production Bootcamp		00:01:00
	What Makes a Great Video?		00:03:00
	What Type of Video Should You Make?		00:03:00
	Great Video Ideas		00:05:00
	Plan Your Video		00:04:00
	The Pre-Production Checklist		00:04:00
	Introduction		00:02:00
	Camera Options		00:06:00
	Microphone Options		00:05:00
	Lighting Options		00:02:00
	Editing Tools		00:02:00
	Exposing Your Shot		00:05:00
	Compose Your Shots		00:05:00
	Filming Yourself		00:01:00
	Getting the Right Shot		00:04:00
	Choose a Background		00:03:00
	My Office Video Setup		00:03:00
	Exposing with DSLR and Mirrorless Cameras		00:07:00
	Focus with DSLR and Mirrorless Cameras		00:03:00
	Know Your Lenses		00:04:00
	Shoot with Your Webcam		00:06:00
	Stabilize Your Shots		00:03:00
	Record Great Screencast Videos		00:04:00
	Choose the Right Microphone		00:03:00
	Record Better Audio in Any Environment		00:01:00
	Lavalier Microphones		00:03:00
	Shotgun Microphones		00:01:00
	Recording Audio with Your Computer		00:02:00
	Lighting		00:01:00
	Use Natural Light		00:04:00
	Three Point Lighting		00:07:00
Module 09: Facebook Groups (Social Media Marketing)
	Intro to FB Groups		00:02:00
	Create Your Group – Walk Through		00:11:00
	Tips for a More Engaged Facebook Group		00:08:00
	Scheduling Posts, Live Video, and More		00:04:00
Module 10: Facebook Pages (Social Media Marketing)
	Creating an Optimized Facebook Page for your Business		00:06:00
	Creating a Stunning Facebook page for your business		00:01:00
	Adding Essential Information to your Facebook Page		00:09:00
	Selecting your Profile Image		00:11:00
	Creating Professional Facebook Cover Image for your Pages		00:05:00
	Creating a captivating Facebook Page Description using the ads.		00:12:00
	Getting your Facebook Page Username		00:03:00
	Facebook Page Apps to increase fans engagement		00:08:00
	Top 9 Ways to Monetize your Facebook Page		00:12:00
	Exploring Publishing tools		00:10:00
	Scheduling Facebook posts		00:05:00
	Follow Your Competitors on Facebook		00:11:00
	How to guarantee your fans see all your posts		00:10:00
	Facebook Insights		00:12:00
	Promoting your Facebook Page		00:11:00
	Four Unlimited Sources of Royalty Free Image		00:12:00
	Turn Any Image Into a Clickable Facebook Post		00:05:00
	Assignment – Create a Facebook page		00:03:00
Module 11: Facebook Ads (Social Media Marketing)
	Introduction to Facebook Ads		00:01:00
	Introduction to the Facebook Ads Manager		00:06:00
	Setting up your Facebook payment account		00:02:00
	Defining your Facebook Target Audience		00:12:00
	Level 1 – Creating the Ad		00:05:00
	Level 1 – Boosting your Post		00:09:00
	Level 2 – Creating your Ad in the Ads Manager		00:11:00
	Tips to Have Your Ad Approved		00:03:00
	Analysing Results		00:11:00
	Assignment		00:01:00
Module 12: Facebook Retargeting (Social Media Marketing)
	The Importance of Facebook Retargetting		00:05:00
	Creating a facebook pixel		00:05:00
	Installing Pixel In WordPress		00:05:00
	Installing Pixel In A Non-WordPress Website		00:02:00
	Pixel Testing		00:04:00
	Creating Your First Audience With Pixel		00:04:00
	Facebook Pixel Advanced Audience Creation		00:14:00
	MESSAGE – YOUR AUDIENCE IS TOO SMALL		00:02:00
	Creating your optimized FB Ad with the Pixel		00:11:00
	Assignment – Installing the facebook Pixel in your web		00:01:00
Module 13: Facebook For Local Business (Social Media Marketing)
	How Facebook Ads Can Help Your Local Business		00:06:00
	The Plan For Your Local Business		00:08:00
	Reaching people around your Business		00:10:00
	Creating Your Local Business Ad		00:10:00
	Assignment		00:02:00
Module 14: Google Adwords
	Google Adwords for your Business		00:02:00
	How Adwords Works		00:03:00
	Setting up your Adwords Account		00:07:00
	Example of Ads that we are creating		00:04:00
	Exploring the Adwords Interface		00:05:00
	Discovering the best keywords		00:11:00
	Creating a Google Adwords Serch Campaign		00:06:00
	Choosing your Vid setting for Google Adwords		00:04:00
	Creating an Ad group and Adding Keywords		00:04:00
	Finalizing your Google Ad		00:06:00
	Managing your Google Ads Campaigns and Analytics		00:03:00
	Creating a YouTube Ad with Google Adwords		00:10:00
	Your Next Steps		00:01:00
	Assignment		00:01:00
Module 15: Twitter (Social Media Marketing)
	The Way Twitter Can Help Your Business Growth		00:02:00
	Choosing the best username or twitter handle		00:06:00
	4 tips to choose your twitter handle		00:02:00
	Creating a Twitter account		00:05:00
	Creating an Outstanding Twitter profile page		00:04:00
	Adding Your Profile And Header Photo		00:10:00
	Writing An Optimised Bio		00:11:00
	Pin the most important tweet for your bio		00:06:00
	Connecting with other influencers		00:06:00
	Twitter hashtags		00:06:00
	Growing your Twitter presence with Jooicer		00:09:00
	Add Twitter Buttons to your Website		00:10:00
	Add Twitter widgets to your website		00:07:00
	Twitter Ads – Creating Your Ads Account and Campaign		00:10:00
	Twitter Ads – Adding your Payment Method		00:01:00
	Twitter Ads – Creating other Twitter ads		00:02:00
	Twitter Ads – Promoting a Tweet		00:02:00
	Assignment		00:02:00
Module 16: Instagram (Social Media Marketing)
	Instagram for Business: Defining The Strategy		00:04:00
	Create an Instagram for Business profile		00:04:00
	Building a Killer Instagram Profile		00:03:00
	Building a Killer Instagram profile – 2		00:04:00
	Building a Killer Instagram Profile – 3		00:05:00
	Building a Killer Instagram Profile – 4		00:02:00
	Accessing the Ads Manager		00:03:00
	Creating your First Instagram Ad		00:04:00
	Creating Your Instagram Ad		00:08:00
	Important Tips to have a successful Ad on Instagram As inside the App		00:05:00
	Mistake 1		00:02:00
	Mistake 2		00:01:00
	Mistake 3		00:02:00
	Mistake 4		00:01:00
	Mistake 5		00:01:00
	Mistake 6		00:01:00
	Tools to create instagram photos		00:04:00
	Creating Viral Instagram Photos		00:13:00
	Adding Your Logo or Website to your Instagram Post		00:05:00
	Instagram Live and Instagram Stories		00:04:00
	Assignment – Instagram Ads		00:01:00
Module 17: Pinterest (Social Media Marketing)
	Why Printerest and how it can your business grow		00:03:00
	Opening a Printerest Business Account		00:03:00
	Linking Pinterest with your Website and getting a Verifed account		00:05:00
	Linking Pinterest with other Social Media platforms		00:02:00
	Optimizing your Pinterest Profile		00:09:00
	Creating Boards		00:09:00
	Using Secreat Boards		00:03:00
	The Powerful Pinterest notification		00:01:00
	Adding pinterest chorme extension		00:03:00
	Adding Pinterest to your Website		00:14:00
	Pinterest Ads – Getting started		00:03:00
	Pinterest Ads Panel Overview		00:03:00
	Creating a Pinterest Ad		00:13:00
	Creating Pinterest Ads Fast		00:03:00
	Assignment		00:01:00
Module 18: LinkedIn (Social Media Marketing)
	Welcome to Linkdin Marketing		00:02:00
	Setting up to LinkedIn account		00:06:00
	Adding Experience & Skills to Your LinkedIn Account		00:03:00
	Adding a professional Background photo		00:04:00
	Adding media to your linkedIn URL		00:06:00
	Changing your LinkedIn URL		00:04:00
	Adding your Website to LinkedIn		00:06:00
	Creating Shareable content on LinkedIn		00:04:00
	linkedIn Company Pages Examples		00:05:00
	Creating a LinkedIn Company Page		00:02:00
	Managing your LinkedIn Company Page		00:07:00
	Getting $50 in LinkedIn Ads Credits		00:02:00
	LinkedIn Ads Introduction		00:03:00
	Creating a linkedIn Sponsored Content Ad.		00:12:00
	Waiting for LinkedIn Ad approval		00:01:00
	Creating a LinkedIn Text Ads Campaign		00:07:00
	Creating a LinkedIn Sponsored In Mail Campaign		00:09:00
	LinkedIn Campaign Manager		00:03:00
	Assignment		00:02:00
Module 19: Periscope (Social Media Marketing)
	What is Periscope		00:01:00
	Optional Equipment		00:05:00
	Assignment		00:01:00
Module 20: Social Media Live Streaming
	Basic Eqipment for Social Media Streaming		00:09:00
	Planning an irresistible Live Streaming Session		00:10:00
	Facebook Live Basics		00:05:00
	Facebook Live Session from your Smartphone		00:07:00
	Sharing our Facebook Live Sessions		00:03:00
	Three Ways To Reuse Your Facebook Live Sessions		00:05:00
	YouTube Live Basics		00:02:00
	Runing a YouTube Live from your Smartphone		00:05:00
	Instagram Live		00:03:00
	Periscope Live		00:03:00
	Introduction to OBS Broadcaster Software		00:03:00
	Setting up your OBS Software		00:11:00
	Using OBS Studio Mode		00:05:00
	Facebook Live Streaming with OBS		00:12:00
	YouTube Live Streaming with OBS		00:07:00
	Simultaneous Streaming to Facebook, YouTube and Periscope		00:16:00
	Other awesome software for Live Streaming		00:08:00
	Assignment Social Media Live Streaming		00:03:00
Module 21: Podcasting
	Podcasting Intro		00:02:00
	Podcasting Tools		00:07:00
	Hosting Your Podcat with Libsyn		00:07:00
	Submitting Podcast to iTunes		00:02:00
	Validate Your Podcast Work		00:01:00
Module 22: Quora
	Quora Basics		00:03:00
	Finding, Answering and Optimizing Your Quora Answers		00:03:00
Module 23: Google Analytics
	Setting Up Google Analytics		00:06:00
	Navigating the Google Analytics Dashboard		00:07:00
	Know Your Audience with Analytics		00:06:00
	User Acquisition and Behavior Flow		00:13:00
	See Where Visitors Click with Page Analytics		00:05:00
	User Behavior and Site Speed		00:04:00
	Setting Up Goals		00:03:00
Module 24: Google Plus (Social Media Marketing)
	Welcome to Google plus		00:01:00
	Whats the difference between Google Pages and Profile		00:04:00
	Adding your Profile and Cover image		00:04:00
	Adding your Contact info		00:05:00
	Adding links to your Website and Socal Media		00:02:00
	Adding your Story		00:04:00
	Previewing the page		00:05:00
Conclusion
	Conclusion		00:02:00
Google Review
	Google Review		00:00:00