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CRM - Customer Relationship Management
264 Students
Strong customer relationships are at the heart of every successful business. This CRM – Customer Relationship Management course introduces the principles, strategies, and tools organisations use to attract, retain, and support customers while building long-term loyalty. As businesses across Canada continue to focus on customer experience, CRM knowledge has become a valuable skill across many industries. Whether you’re starting a …
Strong customer relationships are at the heart of every successful business. This CRM – Customer Relationship Management course introduces the principles, strategies, and tools organisations use to attract, retain, and support customers while building long-term loyalty. As businesses across Canada continue to focus on customer experience, CRM knowledge has become a valuable skill across many industries.
Whether you’re starting a career in sales, marketing, customer service, administration, or business operations, this course helps you understand CRM systems, customer data management, communication strategies, complaint handling, and relationship-building techniques. These skills are widely used in retail, finance, healthcare, hospitality, telecommunications, and many other Canadian sectors.
Study online at your own pace and learn whenever it suits your schedule. Earn a recognised certificate upon completion and strengthen your ability to deliver exceptional customer experiences while supporting business growth in Canada.
Please note: This CRM – Customer Relationship Management Course only gives you the theoretical knowledge that you need to excel in this field. This Course doesn’t entitle you to practise as a professional in this specific field.
- Extra Included :
- Free Accredited Certificate Included
- Instant e-certificate and hard copy dispatch by next working day
- Fully online, interactive course with audio voiceover
- Self-paced learning and laptop, tablet, smartphone-friendly
- 24/7 Learning Assistance
- Discounts on bulk purchases
Last audited and updated on: 15th April 2026
Sneak Peek
Core Learning Outcomes
- Gain an understanding of Customer Relationship Management (CRM)
- Understand CRM strategies and customer lifecycle management
- Learn how to manage customer data and CRM databases
- Develop skills in analysing customer information to support business decisions
- Build knowledge of customer engagement and complaint resolution
- Recognise the importance of CRM in improving customer satisfaction and loyalty
Who Should Take This Course
This course is ideal for:
- Beginners interested in business and customer service
- Customer service representatives
- Sales and marketing professionals
- Administrative and office staff
- Small business owners and entrepreneurs
- Anyone looking to improve customer relationship skills
Why Take This Course
- Develop CRM knowledge valued across Canadian industries
- Learn customer-focused strategies that improve business performance
- Flexible online learning that fits around your schedule
- Beginner-friendly course with structured lessons
- Supports career growth in customer-facing and business roles
- Earn a recognised certificate to demonstrate your commitment to continuous learning
Job Opportunities & Salary (CAD)
- Customer Relationship Coordinator – CAD $50,000 – $72,000
- Customer Success Specialist – CAD $55,000 – $80,000
- CRM Administrator – CAD $60,000 – $90,000
- Sales Support Coordinator – CAD $50,000 – $75,000
- Client Services Representative – CAD $48,000 – $70,000
- CRM Analyst – CAD $65,000 – $95,000
Entry Requirements
- No formal qualifications required
- Basic English reading and communication skills
- Basic computer literacy
- Interest in customer service and business operations
- Access to a device with an internet connection
- Suitable for beginners and existing professionals
Accreditation
All of our courses, including this CRM – Customer Relationship Management Course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
CPD Accredited
All of our courses are accredited by the CPD Quality Standards as conforming to universally accepted Continuing Professional Development (CPD) guidelines.
QLS Endorsed
The Quality Licence Scheme (QLS) is a trusted endorsement framework that certifies high-quality, non-regulated training programmes across various sectors.
Association of Healthcare Trainers
The Association of Healthcare Trainers (AoHT) promotes high-quality healthcare training, supporting providers to deliver relevant, industry-aligned education and improve professional standards.
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost CA$9.99). All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
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Course Curriculum
The detailed curriculum outline of our CRM – Customer Relationship Management is as follows:
Begin by exploring the purpose of Customer Relationship Management and why it plays a vital role in business success. You’ll discover how strong customer relationships contribute to loyalty, retention, and long-term growth.
Every effective CRM strategy starts with a solid foundation. This module introduces key CRM concepts, customer lifecycle management, and the core principles that guide successful customer interactions.
Building lasting customer relationships requires thoughtful planning. Learn how organisations develop CRM strategies that improve customer engagement, strengthen loyalty, and support business objectives.
Customer data provides valuable insights when used effectively. Explore how businesses collect, analyse, and interpret customer information to make informed decisions and improve customer experiences.
A well-managed database keeps customer information organised and accessible. This module explains how CRM databases store, manage, and maintain accurate customer records while supporting daily business operations.
Long-term customer loyalty goes beyond a single transaction. Learn techniques for strengthening customer relationships through personalised communication, trust, and ongoing engagement.
Every complaint presents an opportunity to improve customer satisfaction. Discover effective approaches for resolving concerns professionally, maintaining positive relationships, and building customer confidence.
Technology continues to transform customer relationship management. Finish the course by exploring emerging CRM trends, digital innovations, automation, artificial intelligence, and the future of customer engagement.
FAQ
Yes. The course is designed for beginners and provides a clear introduction to CRM concepts, customer engagement, data management, and customer service strategies.
You’ll learn CRM fundamentals, customer relationship strategies, CRM databases, customer data analysis, complaint handling, and techniques for improving customer loyalty and satisfaction.
No. The course focuses on CRM principles and processes, making it suitable for learners with little or no previous CRM experience.
CRM knowledge is valuable for customer service representatives, sales professionals, marketing teams, account managers, business administrators, customer success specialists, and CRM coordinators.
Yes. You can study online at your own pace from anywhere in Canada, making it easy to fit learning around work or personal commitments.
Yes. Upon successful completion, you’ll receive a recognised certificate that demonstrates your understanding of Customer Relationship Management and customer engagement principles.
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Original price was: $125.$20Current price is: $20. ex VAT
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for $99-
01 Year of full Course access -
Level 3
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Endorsed Certificate of Compleiton
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3 hours, 14 minutes of total Unit + Quiz duration -
10 CPD Points
